Researching Vintage Artists and Media Products

Researching Vintage artists and media products

Artists like Blondie maintain their popularity however they do appeal to two target audience markets. Both younger listeners aged 17- 25 and those who are 50+ enjoy her music.

Her popularity is maintained though re-releases and her image appeals to the older age group. She still has an attractive star image and this is a positive representation for older females.

Her website is very rock themed and reflects the modern digital era. McQuail said it is difficult to identify audience in this digital era and I agree with this as the Vintage genre has many niche audiences of different ages.

  

New Wave

This was a popular genre in the 70’s and there were many groups that are still followed today. This is quite nostalgic and tracks can be found on compilation c’d’s. Amongst these artists are :

Thompson Twins were a British music group that formed in April 1977 and disbanded in May 1993. Initially a new wave group, they switched to a more mainstream pop sound and achieved considerable popularity in the mid-1980s, scoring a string of hits in the United Kingdom, the United States, and around the globe.

The band was named after the two bumbling detectives Thomson and Thompson in Hergé's comic strip The Adventures of Tintin. At various stages, the band had up to seven members though their best known incarnation was as a trio between 1982–86. They became a prominent act in the Second British Invasion, and in 1985, the band performed at Live Aid where they were joined onstage by Madonna.

Other artists that were popular in the 1970’s were:

·      The Bee Gees,
·      Gloria Gaynor,
·      ABBA,
·      K.C. and the Sunshine Band,
·      The Village People,
·      Donna Summer,
·      Chic,
·      The Jacksons,
·      Diana Ross

Vintage magazines are nostalgic and celebrate the past. One magazine that does this is Rock ‘n’ Roll from USA. 

This magazine celebrates more of the rock genre and this issue focuses particularly on Deep Purple. The Rolling Stones;Bill Wyman is also a main attraction for the older TA. The colours are stereotypical red and black and the images are from the era and today.

This is an issue for my magazine as I cannot use found images so cannot include any black and white shots of past artists. I like the way text and images are integrated and I also think the tilted boxes work well.

For my TA I need links to digital media eg twitter/ itunes.